SPEAK-ERS
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Laura Meseguer / laurameseguer.com
Custom Typography. What, How and WhyLaura Meseguer is a type and graphic designer based in Barcelona, where she was born in 1968.
Master in Design in the specialization of Typography (Postgraduate Course Type and Media) by the Royal Academy of Art, The Hague, Holland, 2004 and Graduated in Graphic Design by the Escola d’Arts i Oficis “Llotja”, Barcelona,1992.Her design practice is focused on client-based as well as self-initiated projects. Through her own typefoundry, Type-Ø-Tones, she publishes as well as promotes all her type designs.
In addition to her design practice Laura works as Professor of Typography and at the Master’s in Advanced Typography at Eina. School of Art and Design and Elisava. Escola Superior de Disseny, and gives workshops all around Spain. Laura’s work has been featured in several publications, such as Area 2, Communication Arts, Print Magazine, Visual, Page, Grafik, Items and Step Magazine; and in several exhibitions including The Laus Prizes and the TDC2 exhibition 2005. In 2003-2004 she took the one-year Type and Media Course of the Royal Academy in The Hague. She holds awards from the ADG-FAD (The Art Directors & Graphic Designers Association, Spain) as well as a Certificate of Typographic Excellence (TDC2 2005). Member of Association Typographique Internationale (ATypI).
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Jesús Gorriti & Juan Leal / gorriti.com - seisdeagosto.com
Jesús Gorriti Interaction designer by trade and human behaviour observer in his spare time centers his solutions in the needs and the wishes of users. Currently he operates from his own studio but during the last 10 years he has worked for clients such as Vodafone, Electronic Arts, idealista.com, Sony Entertainment, Yacom, Grupo Planeta, Telefónica & dnx group. He is partner in vi.vu, a wellness oriented social network, and Tonika Games, a videogame company.
Juan Leal Owner at Seisdeagosto.com, Interactoin Design and Usability Studio. Before, he was Usability Manager at Idealista.com, the leading real estate portal in Spain and Italy. He managed and created an Interaction Design team of 9 people from Italy, Uruguay, Portugal and Spain. Before, he also teached at the Open University of Catalonya, was Interaction Designer for Terra/ Telefónica and HCI for IconMedialab Portugal. Bachelor’s degree in Ergonomics at the Technical University of Lisbon, Portugal.
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HerraizSoto / herraizsoto.com
The digital agency HerraizSoto was born towards the end of 1997. The fact that they don’t know how to replace the “digital” adjective for a new one, makes them very happy because it is a sign that times are changing faster than the dictionaries.
HerraizSoto works for Camper, Cacique, Ikea, BMW, Casio, Guiness, Carrefour, Barcelona’s Council, HP and BarceloViajes. It has won international awards from Cannes, NewYork OneShow, NewYork Festivals, Clio, London International Awards, Fiap. And the local awards El Sol, Laus or Cdec.
HerraizSoto has a team of 30 creatives who can barely explain to their own mothers what they do for a living. They do their best everyday to connect brands and consumers using an innovative and passionate approach.
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Interbrand / interbrand.com
Interbrand began in 1974 when the world still thought of brands as just another word for logo. We have changed the dialogue, defined the meaning of brand management, and continue to lead the debate on understanding brands as valuable business assets.
We now have nearly 40 offices and are the world’s largest brand consultancy. Our practice brings together a diverse range of insightful right- and left-brain thinkers making our business both rigorously analytical and highly creative. Our work creates and manages brand value for clients by making the brand central to the business’s strategic goals.
We’re not interested in simply being the world’s biggest brand consultancy. We want to be the most the most valued.
Borja Borrero Borja is Interbrand´s Iberia creative head. He is responsible for managing and supervising all the creative work done for the Madrid, Barcelona and Lisbon offices. He is also responsible for all the creative work done in retail as well.
In the search of new challenges in all fields of corporate and retail design, Borja´s work takes into account the different sensibilities of the regional market where his work is developed. He believes in constantly raising the quality standards of design according to the business needs of every particular client, putting common sense in front of every creative decision he makes.
Borja joined Interbrand in 2004, when the entire office was only a start-up with a few employees. Now he leads a team of 15 people in his department. In these years, he has been working for the leading companies in Spain; Renfe, Banco Popular, Iberdrola, Repsol, Banco Santander, El Almendro, Carrefour Group (Día), Vanity Fair, etc. Exploring new visual solutions, creating new disciplines and challenging the creative team constantly is his everyday goal.
Before joining Interbrand, Borja worked for FutureBrand and Leo Burnett. Before that, he lived in New York for five years where he got a Masters in Communications Design at Pratt Institute and a 3 year work experience at Green Team Advertising. In Madrid, he also worked at Lintas and holds a Bachelors degree in Advertising from the Universidad Complutense de Madrid.
Previous clients: Marlboro, Coca-Cola, Viva Tours, Renault, Telepizza, Mahou beer, Telefónica, Winston, Schweppes and Terra, Renfe, Banco Popular, Iberdrola, Repsol, Banco Santander, DIA (Carreofur Group).
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Trevor Jackson / trevor-jackson.com
Trevor Jackson is a London based creative, working in many fields including graphic design, art direction, moving image, music writing, remixing and production, installations and performance.
His career began in the early 90's forming the design company Bite It! creating record covers for early dance and hip hop releases for the Stereo MC's, Jungle Brothers and Todd Terry. He was selected for 1990's Creative Futures exhibition, and also featured in Cynthia Rose's influential book "Design After Dark - The Story Of Dancefloor Style" (Thames and Hudson).
In 1996 Trevor formed a new label Output Recordings, introducing artists such as Four Tet, Black Strobe, Colder Mu, Circlesquare, The Rapture, LCD Soundsystem as well as his own acclaimed Playgroup project. Output is recognized as one of the UK's most fiercely independent and creatively groundbreaking labels, releasing uncompromising yet accessible new music of many genres.
Trevor creates artwork for most of Output’s artists and is currently working on diverse projects for many international clients. His campaign for the belgium band Soulwax won various awards including the 2004 Tokyo TDC non members prize, a D&AD sliver pencil nomination, and Creative Review's best in book. Features and selections of his work have appeared in publications such as Index, IdN Special 10, Tokion, Grafik as well as being included in the Guggenheim Museum's exhibition on minimalism, "Singular Forms (Sometimes Repeated) Art from 1951 to the Present".
Trevor’s passion for pushing the new without compromise never tires. He recently combined his audio and visual talents with an installation for the launch of the BMW1 series car, and a debut live a/v performance for the OneDotZero festival in Tokyo 2005, This project is currently being expanded into a full sound reactive experience to be toured in the near future.
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Agency Republic / agencyrepublic.com
Agency Republic is one of the UK’s best regarded interactive communications agencies. We are around 100-strong with offices in London and New York. We are proud to have been named Marketing Magazine's Digital Agency of the Year in 2008, 2005, 2004 and 2002, and Campaign Magazine's Digital Agency of the Year for 2006. Our work is regularly awarded at advertising festivals the world over.
Our mission statement: Agency Republic exists to create world class interactive ideas which consumers actively choose to engage with.
Follow us on Twitter: @agencyrepublic
Anders Gustavsson Anders oversees creative work on O2. Anders loves almost all things unexpected and new. The ideas that don't fit inside advertising award categories. The new forms of communication. He was one of the founders of Farfar and worked there with his friends for eight years. He managed to gather quite a pile of lions, pencils and other shiny stuff to put on a shelf. Anders has been in the advertising business 12+ years.
Anders also likes to play the guitar, hang out with his kids and enjoys a cold beer once in a while.
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Álex Trochut (Presented by Adobe) / alextrochut.com
Alex Trochut was born in 1981 in Barcelona. Studied Graphic design at Elisava, and started working as freelance designer and illustrator in 2007.
Alex Trochut's illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut's work philosophy is "More is more." It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve which can be seen in his eclectic body of work.
Renowned for his technically exquisite type creations and designs, Trochut attributes his special connection with typography to his grandfather Joan Trochut – a typographer and the creator of a modular typographic and ornament system built in the 40s. Alex Trochut's client's include Nike, The Rolling Stones, Nixon, British Airways, Coca-Cola, The Guardian, Non Format, Wieden + Kennedy, Saatchi and Saatchi, BBH, Fallon, and Beuatiful Decay.
Trochut is based in Barcelona.
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Grupo W / grupow.com
Founded in 1999, Group W focuses its services in the development of interactive communication.
The performance of the company at international festivals has placed mexican most awarded agency in the last 4 years, with the opportunity to have a presence among the international community of Internet developers. Has been recognized for its projects in several publications and festivals such as Cannes, Clio, One Show Interactive, D&AD, London International Awards, Art Directors, FIAP, FWA, Flash in the Can, How Magazine, ID Magazine, New York Festivals, Webby's, Sol de San Sebastián, mexican Círculo Creativo, Ojo de Iberoamérica, among others.
He was sworn in national and international festivals such as Clio, LIAA, One Show, Art Directors, FIAP, Ojo de Iberoamérica, FWA, Webby's, Wave, Círculo Creativo y Sol de San Sebastián, among others.
Organized the first festival in Mexico Flash (Flash for Mexico) and has actively participated in the Latin American community of developers since then.
The work of the agency has been chosen by the publisher Taschen to be part of the book: "The 90 best interactive agencies in the world" and won the Grand Prix of the internet in the most prestigious Latin American advertising festival: FIAP, Sol, Wave, and mexican Círculo Creativo.
Among its clients are: Nike, HP, Hyundai, Unilever, Coca-Cola, GMAC, Pfizer, W+K, P&GS, BBH, among others.
In 2008, Group W was on the 4th position of the interactive agency world ranking, Gunn Report.
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Antoine et Manuel / antoineetmanuel.com
Antoine Audiau and Manuel Warosz met in art school in Paris. They quickly decided to work together under the name Antoine+Manuel. Since their begining they combine hand drawing and computer illustration with their own typography and photography. They each explore their favourite fields and creative methods, resulting in output which, though diverse, has an obvious unity. Moving from dance to fashion via contemporary art and design, the duo has defined a singular graphic style.
They work for fashion (Christian Lacroix), home (Habitat, Galeries Lafayette, Domestic, BD Ediciones), publishing house, contemporary dance, theatre and art.
“For each project we begin the design process by inventing an entire system of forms, with its own vocabulary and rules. In this phase of conceptualizing, we focus on shape and on the story we want to tell. We always keep in mind that the objects we create are aimed at an audience, and we want to provoke emotions. Since we are our first audience, this emotion has to work on us.”
Their next projects will lead to them to an ever greater involvement in design for the home. -
Pentagram / pentagram.com
Domenic Lippa was born in London in 1962 and studied at the London College of Printing. In 1990 he co-founded Lippa Pearce.
Domenic has developed a worldwide reputation for work in packaging, print, identity design and retail graphics.
His clients range from the upmarket furniture retailer Heal’s & Sons to Espa – the premium international spa company and organisations such as The London Design Festival to Global companies such as TDK and Unilever.Domenic’s interest and knowledge in typography has led him to co-editing and designing the international magazine baseline and for many years he was on the executive committee of the Typographic Circle – an organisation dedicated to raising interest and standards in typography and was its Chairman for two years.
He also co-edits and designs their magazine – Circular.He has sat on the juries of competitions such as the D&AD and RSA Awards. The recipient of many awards himself, his work has been featured in numerous design publications and exhibitions throughout the world. Domenic has also lectured extensively on design related subjects throughout Europe and the USA.
Domenic is a member of D&AD, RSA and the Alliance Graphique Internationale (AGI).
In 2006 he joined Pentagram’s London office as Partner.
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dnx group / dnxgroup.com
Dnx is born in 2001 combining professionals coming from different fields; humanities, technology and creativity. The main focus of the company during its first years was the research and design of online experiences of use.
Studying how people use technology, our teams design interfaces that improve the browsing experience of the users.
Humberto Matas Head of strategy and Innovation
Has a degree in Advertising and PR by the UCM. Is linked to the Internet from its beginnings, after passing through Tandem DDB, he establishes Conver, an online marketing consulting firm in 1995. In 1997 he joined Teknoland, where he held several positions, including Director of Consulting, working for clients such as Renault, Openbank, Grupo Zeta, or Ray-Ban.
In May 2001 he creates dnx with Joaquin Guirao. -
Domestika / domestika.org
Founded in 2001 by a team of designers and programmers, Domestika has become relatively soon one of the largest and most dynamic creative communities of Spanish-speaking online. With more than 20,000 subscribers between Spain, Argentina, Mexico and Chile, among others, Domestika aims to be an open and potentially infinite space for reflection and experimentation, which are shared projects, technologies, tools, resources and especially energy, with to promote any discipline related to artistic expression.
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Waskman / waskman.com/
Try to tell your mother that you work to in a methacrylate bucket for more than fifteen days to confirm the functioning of some wireless Vodafone. Try to tell her, if you will, despite having repeated thousands of times you work with computers, which then can not talk to her by phone and you are caught with one hand on a ladder because you are building the Pavilion in Euskadi Expo Zaragoza which, curiously, have been designed by the study in which you work.
Remember that your boss and colleague is the one guy who met at a party of the Comunist Party with blue hair and a huge glass of wine with coke in one hand. If the example is not enough to see expressions of surprise in front when you ask how you doing or are involved in what now, I explain to colleagues and friends of a lifetime where they come from, you've been walking with Sergio Pazos within a transparent truck much of the spanish geography and you have passed nights of the week sleeping in a bus bunk while he was traveling from Madrid to La Coruña, La Coruña to Bilbao, Bilbao to Barcelona, and so on.
If this is not enough to think that yours is not normal, you may need to recognize that those who saw the fake Diesel with three models that were locked in an alleged hotel room making all kinds of crazy things. Or admit that you do the marketing, advertising, design, any of the variants that can be found in this present 2.0 world. Despite the explanations this work will seem strange, so it is not choice but to be clear and concise, making a brief pause and say, "Mom, I work in
Waskman, or I don't know what the hell I am doing!" -
BaseMotion / basedesign.com/basemotion
Definition Base is a big small company offering a set of creative services built on a foundation of graphic design.
About Started in 1997 by five friends, Base now operates from six studios in five countries on three continents. We love to make, to learn, to collaborate with a wide range of clients. Making the complex simple and the informative entertaining …
This is what we do best.Philosophy We believe in mixing:
creativity with common sense
concept with beauty
media with media
cultural with commercial
large with small
collectivity with individuality
local with international
people with peopleServices We specialize in:
graphic design
art direction
audiovisuals
typeface design
copywriting -
La Despensa / ladespensa.es
La Despensa is a strange ad agency founded in 2003 by two creative people, Javier Carrasco and Miguel Olivares. Founded two and only two were working there when it was created.
With almost no investment was starting to grow thanks to the results, and opened up a range of advertising.
The agency's philosophy has always been to use creativity and design as a key tool in pursuing results for clients. Fleeing from what has been learned, is to dive into the world looking for that, creativity. Exploring the wonderful world of the unknown were first developed in Spain in street actions, precursors of the environment in our country can boast of having worked for major brands and have opened avenues of work that no one had touched before.
His work comes from different sources very close to art sometimes or discipline sufficiently interesting, and has been translated into results never before seen in advertising.
La Despensa is not a normal agency, in fact doing the work over the advertising inbreeding to enter the world of clothing design, editorial projects, content development or design of furniture among many other things.
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Johnny Kelly / mickeyandjohnny.com / nexusproductions.com
Johnny graduated from The Royal College of Art where he completed an MA in Animation and was awarded the Conran Foundation Award by the Provost, Sir Terence Conran. His graduation short film, Procrastination, has been well received and won him the Jerwood Moving Image Prize 08 and was selected to be part of the Saatchi & Saatchi New Director Showcase.
He was selected as Best New Director at the 2007 Shark Awards in Kinsale and was the winner of the Animator First Boards Award this year.
Born in Dublin where he graduated from Dublin Institute of Technology a degree in graphic design, Johnny worked for a number of years in both Dublin and London in addition to pursuing his illustration work.
Most recently, Johnny wrote, directed and designed a new short commissioned by Adobe called ‘The Seed’, using a mixture of 2D and stop-frame paper craft.
